Trucks line up at Habitat Greater Boston’s ReStore all week, loaded with furniture and household items looking for a new home. But the cargo in the one that pulled up out front on a recent morning was something different: a single mid-century modern sofa and a major milestone.

The delivery of the beige Lee Jofa sofa marked the 25-millionth pound of material donated to charities across the country through ReSupply, a veteran-founded technology company on a mission to make giving simple, four years after the organization first piloted its model at the ReStore in West Roxbury.

“We’re here to celebrate something really special,” Paul Tocci, founder and CEO of ReSupply, said at an event celebrating the achievement on June 17. “This represents 25 million pounds of items that were saved from American landfills that became donations to charity instead of trash in a dump.”

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A beige couch stands in front of a window at the Habitat Greater Boston ReStore in West Roxbury.

Click here to learn more about the ReStore. To schedule a donation through ReSupply, click the “Donation Pickup” button in the lower right corner.

An innovative approach to funding affordable homeownership

Working together, the ReStore and ReSupply are making it easier than ever to donate gently used items to Habitat Greater Boston’s ReStore, which offers a wide selection of discounted furniture, appliances, building materials, and more. Proceeds from sales at the ReStore go toward Habitat Greater Boston’s mission of building affordable homes for families with low-to-moderate incomes.

ReSupply’s technology platform redirects unused household goods from landfills by coordinating next day, in-home, full-service donation pickups by local haulers, who deliver the items to thousands of charity locations across the country.

The ReStore’s partnership with ReSupply began early in the COVID-19 pandemic when Tocci approached Mark Auterio, director of business strategy at the ReStore, with a box of donuts and an idea for something big. At the time, the ReStore was one of the few charities open to the public and donations had dipped.

After launching the pilot with ReSupply, deliveries to the ReStore boomed. In the four years since then, 5.7 million pounds of items have come to the ReStore through donations facilitated by ReSupply.

“We used to get five stops a day on one truck,” Mark said. “ReSupply comes in and all of a sudden, we’re getting five trucks with 20 stops. The store fills up. Paul and I are both dreams and we’re thinking, ‘What can we do to make sure that we’re able to build more homes.’”

The model ReSupply launched at the Habitat Greater Boston ReStore is now supporting hundreds of charities across the country, including 150 Habitat for Humanity affiliates, from Boston to Seattle.

Supporting homeowners

The influx of donated items at the ReStore has had a direct impact on the families who partner with Habitat Greater Boston to become homeowners, both through helping to fund affordable home construction and by serving many of the families who’ve become regular customers.

“You can find anything you want right in this store,” said Stephen, a Habitat Greater Boston homeowner and frequent ReStore shopper. “Mark and his staff, they’re amazing. They give a warm welcome to everybody, and we appreciate it.”

When Stephen’s mother recently lost everything in a house fire, he turned to the ReStore to help get her back on her feet. Mark helped Stephen find everything his mother needed for her new home and get it delivered.

“My mom really appreciated it,” Stephen said. “It’s so refreshing when good things happen.”